An Update From Us

An Update From Us

It has been a while since I last gave an update on where we are.

As we enter the final discussions over our name and, without the resources of some of our competitors, we have decided to focus on building the next version of our website and choosing a new name that does not upset anyone.

We are not going anywhere and while we knew it was never going to be easy competing in online livestock/ machinery sales, we honestly did not expect the level of support we have had from so many people in the industry, so thank you.

No matter where we land with our name and new site, we will still have no ads, no news, just sales.

Watch this space….it will happen quicker than you think (and as always if you have any questions feel free to give me a shout)

Cheers
Greg
Greg@onthebox.com.au
0407 589 309

UNBOXED: February Market Wrap

Tim McRae

Staff member
Joined
Dec 4, 2023
Messages
0
February proved to be a month of market consolidation and storms across key cattle regions. Rainfall for many regions of NSW and Queensland surpassed expectations, while dry and hot conditions plagued others. The better-than-expected seasonal conditions through February kept the EYCI buoyant in the 600’s for the full month, while finished cattle prices showed some stability through northern NSW and southern Queensland.

As the days get shorter, the question is will March become the fourth month of summer? If the hot conditions prevail, much of the pasture and price benefits of the summer rainfall will literally evaporate. A hotter and drier than “normal” autumn, as forecast by the BOM, could see producers looking back fondly at the prices in February. When cattle “just have to go” there is only one outcome for the market, with seasonal price lows traditionally registered in May through the cooler regions.

On The Box

The desire to have livestock more accessible to potential buyers has been a driving force for the creation and delivery of “On The Box (OTB)”. “If they can’t be seen, they can’t be sold” became a focal point and so far, with only three months of operations, it has delivered results.

The breadth and range of enquiries for stock offered throughout the month culminated in an average of 1,326 views per lot – easily exceeding rival sites. Again, with OTB, once assessed and listed, they stay visible until sold or expired!

February Sold Lots

Lot DescriptionAverage weightLocationSold
($/head)
Selling agentViews
15 PTIC Angus Cows542kgJugiong, NSW$2,000Nutrien - Wagga
1,826​
8 PTIC Angus Cows632kgJugiong, NSW$1,800Nutrien - Wagga
1,697​
22 PTIC Angus Cows551kgJugiong, NSW$2,000Nutrien - Wagga
843​
68 Crossbred Weaned Heifers249kgEmerald, QLD$760TopX Central QLD
1,822​
28 Weaned Angus Heifers138kgMillthorpe, NSW$570Bower & Livermore
2,784​
38 Weaned Angus170kgMillthorpe, NSW$800Bower & Livermore
634​
27 Weaned Angus Steers143kgMillthorpe, NSW$700Bower & Livermore
810​
50 Weaned Angus Steers200kgMillthorpe, NSW$1,000Bower & Livermore
1,179​
7 PTIC Wagyu Heifers265kgCrows Nest, QLD$3,100Adcock Partners
2,157​

Analyzing OTB activity, it is noticeably clear that the peak viewing time is between 7-9pm each evening. Not surprisingly, this corresponds to the peak viewing time for all online purchases. In short, most people can only look/shop/consider when they have time - and this also rings true for livestock.

The peak views through February came for a line of 28 weaned heifers, at 2,784 views - which were the only sold lot for the month that didn’t hit the buy now price. Listed on Friday 22nd February, the lot kicked into gear on the following Wednesday, with five bidders competing for the leading bid. When the sale closed out at 8pm, the heifers sold 18% above reserve, at $570/head.
 
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