An Update From Us

An Update From Us

It has been a while since I last gave an update on where we are.

As we enter the final discussions over our name and, without the resources of some of our competitors, we have decided to focus on building the next version of our website and choosing a new name that does not upset anyone.

We are not going anywhere and while we knew it was never going to be easy competing in online livestock/ machinery sales, we honestly did not expect the level of support we have had from so many people in the industry, so thank you.

No matter where we land with our name and new site, we will still have no ads, no news, just sales.

Watch this space….it will happen quicker than you think (and as always if you have any questions feel free to give me a shout)

Cheers
Greg
Greg@onthebox.com.au
0407 589 309

AI and Ag

Greg

Staff member
Joined
Nov 29, 2023
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There’s been a lot of talk lately about how AI can support agriculture.

At On The Box, we already use AI for back-office tasks like quality control. Two of our advisors also run Juno, an AI research start-up built by people who know the industry inside out.

That’s the key. Good AI using expertise, not just information from the internet.

Lately, I’ve seen people using general-purpose tools like ChatGPT or Claude for livestock forecasting. If I’m honest, that worries me.

Forecasting livestock markets takes more than data scraping. Tools like ChatGPT don’t have access to high-quality, detailed reports like Rabobank’s industry updates. They rely on summaries or surface-level public content. That often leads to AI-generated content that’s shallow, incomplete, or flat-out wrong (otherwise known as AI slop)

Experts like Tim McRae (who works with us so I am biased) the EP3 guys Matt Dalgleish and Andrew Whitelaw, Angus Gidley-Baird , and others don’t just share data. They interpret it and help the rest of us make sense of what’s actually going on. That can not be replicated by generic AI without industry-specific models and training.

To show what I mean, I asked ChatGPT why Manly lost the 2007 NRL Grand Final. This is a sore point for me. I’m a self-proclaimed Manly tragic and yes, it still keeps me up at night.

The answer seemed reasonable at first, until I mentioned Melbourne was over the salary cap. Then it changed its mind. I tried again and said maybe experience was the key, and the answer changed again.

Manly ChatGPT1.pngManly ChatGPT 2.pngManly ChatGPT 3.png

That’s the thing. AI can be steered to tell you what you want to hear.

So what does it all mean? AI could definitely have a role in ag and forecasting, but if we’re not careful it could do more harm than good. This is something we need to be cautious about, especially when recommending tools to others.

That’s just my take. What do you think?
 
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